The Worlds End:Why Audience Research Is Vital

Why Audience research is vital- The worlds End 
This is one of The Worlds end official websites.

The film had promotional media sites including Facebook, twitter,
YouTube and email updates.

Not only did they distribute posters and trailers but also combined the two to create a motion poster as well. The Worlds End motion poster
The film received critically acclaimed reviews from not only British and American media but also A-list stars like Robert Downey JR.

SHAUN OF THE DEAD (EDGAR WRIGHT, 2004) [Wiki]
BUDGET: £4m [IMDB]    WORLD BOX OFFICE: $30m     Released in 16 countries. [boxofficemojo]
[BBFC: 15]



HOT FUZZ (EDGAR WRIGHT, 2007) [Wiki]
BUDGET: $8m [IMDB]    WORLD BOX OFFICE: $81m     Released in 42 countries. [boxofficemojo] 
[BBFC: 15]


THE WORLD'S END (EDGAR WRIGHT, 2013) [Wiki]
BUDGET: $20m     WORLD BOX OFFICE: $46m     Released in 18 countries. [boxofficemojo] 
[BBFC: 15]
NB: This is the 'official trilogy trailer'


The first two films in the cornetto trilogy were a lot more successful than The Wolds End. Shaun of the Dead multiplied their budget of £4m by 5 to create their world box office total of around £20m. Hot Fuzz's budget of £8m was multiplied by 7 to around £54m, where as The World's End world box office total of $46 was only just larger than double the budget. Therefore their over all profits were less. 

The Worlds End: Why Accurate Audience Research is Vital! 

The Worlds End (2013)
BUDGET: $28m (£18.4m)
BOX OFFICE: $46m (£30m) Worldwide
DIRECTOR: Edgar Wright
BBFC: 15
CAST INCLUDES: Simon Pegg, Nick Frost, 

Martin Freeman, Rosamund Pike, Eddie Marsan,

 Pierce Brosnan and Paddy Considine.
GENRE(S): Adventure, Horror, Comedy



DISTRIBUTORS
The World's End was released in 18 different countries by:
 Universal Home Entertainment, Universal Studio Home Entertainment, Universal Pictures, Universal Pictures Benelux, NBCUniversal Entertainment, Home Box Office (HBO), Universal Pictures International, Synca, Parca Co. Ltd., Interfilm Distribution, Focus Features, E1 Films Canada AND Universal Studios. 
[IMDB]


FRANCHISE
The World's End is the last film in The Cornetto Trilogy franchise which has the other two films Hot Fuzz and Shaun of the Dead also. 

SOUNDTRACK

The soundtrack is clearly aimed

 at the older generation as younger audiences may not have the same 

reading, preferred reading, as the

 older audiences. This is because 

most of these songs and artists are

 from the 80's and 90's. 














TIE-INS
The most obvious tie-in in this film 

and the other two films is the 

Cornetto that they eat at some 

point in each film, hence the 

name, "Cornetto Trilogy".



TRAILERS AND TEASER TRAILERS
The first teaser trailer was released on the 8th of May 2013, it was an international trailer

 and it got a record number of views for Universal UK. The teaser trailer shows the plot 

line of a group of friends wanting to finish a pub crawl they started when they were

 younger. Immediately this is aimed at an older audience as younger viewers wouldn't 

be able to relate to this. Also it limits the global audience as some countries, (USA), 

might not understand this concept as it is a British concept. 

DID THEY MARKET IT RIGHT?
No, not in my opinion. I think they tried to market it at 15+ and both genders but I don't 

think anyone below the age of 25 would find this film that appealing. Different elements 

of this film signify that a younger audience wouldn't understand or wouldn't like this. As 

I've said above, the soundtrack is dated and the theme of a pub crawl is something 

someone 18+ can do, therefore someone under 18 would find it hard to follow the 

preferred reading making it difficult to deduce anything about the film. Also in the 

trailers it focusses heavily on the main pub crawl theme, maybe if they had used other

clips from the film it might have appealed more to the American and global audiences. 

Also, the genres it is associated with doesn't appeal to a female audience very much, 

there doesn't appear to be much romance in the film from the trailers or the posters 

and the male actors in the film don't really appeal to a female audience either.  

Fan Art

In this short video clip it shows Simon Pegg and Nick Frost 

reviewing the fan art they received from the audience. 

This is showing how the line between producer and 

audience is cracking as the audience has a bigger

 impact on the film its self. 

Posters

I've found posters for the worlds end and I saw a reasons why this film 

may have failed. The age of the characters signifies to younger people 

that this film is too old for them as there are no young characters to 

sympathise or communicate with. This stereotypical image that is 

shown on the poster had a massive impact on the younger target 

audience. Also as the main focus around this film is alcohol and 

pub's, parents of the children may not want them to watch the 

movie as it may have a bad influence upon them. 

Gender is also another key point that is shown in these posters. There 

is only one with a woman. Her eyes, hair and facial expressions are all 

signifiers that signify a sexual appeal towards men. Compared to the 

audience being for woman where there is no sexual appeal towards 

them as the characters are purely chosen for comedy not looks.

Trailers

Trailer 1(official trailer)



Trailer 2 (international trailer)



When looking at the different trailers I found that trailer 1 was used for 

the english audience unlike trailer 2 which was used for the RoW audience. 

The 2nd trailer shows a lot of comedy and also action which is easy for anyone to relate too.

What would you do differently if you were producing or distributing this film?

If I was producing The Worlds End, first of all I would have a character that 

could relate to the younger age group of 12 years upwards. By doing this 

it would make my target audience much lager therefore more people 

would come and watch the film. I can prove this by using the commutation

 test; for example if I swapped one of the group with a 16 year old boy 

it would  encourage younger teens to go as they would want to aspire 

to him. I would also make the film more relatable to woman by having 

some kind of romance and maybe another woman that then can get 

into a love triangle with one of the characters adding more binary 

opposition and making the story more interesting.

If i was distributing this film I would change the main poster that is

 the face of the film to one with the main male protagonist and the 

female protagonist with the other characters in the background. I 

think this is important because it then relates to woman as they 

may see the poster and automatically get a reading of romance 

but yet the fire in the background and the knowledge that it is 

the 3rd film of the cornet trilogy, would keep the male audience

 eager to watch it as they want to see their favourite comedy 

duo getting up to know good once again.