Primary Audience 15-21
Male and Female: We have taken a hybrid approach by having Social Realist and a Rom-Com genre. The social realist and comedy will help with the male audience and the romance, stereotypically will help with the female audience.
Secondary Audience
12-14: Younger viewers who aspire to be seen as older - digitisation means that it
12-14: Younger viewers who aspire to be seen as older - digitisation means that it
has become easy to get round the BBFC ratings as they can stream download or
copy DVD's of files from online and watch them at home. I know this for example
I watched Wolf on Wall Street from my PC at home when aged 15.
25-34+: There is an established older audience for social realist film. Plus as
25-34+: There is an established older audience for social realist film. Plus as
highlighted in the section below, we have incorporated multiple intertextualities,
not least from older films. There will also be older characters such as the parents
later in the film which older people can relate to.
However did we judge it right?
We have used so many signifiers of our secondary older and pre-teen audience for example:- Intertextuality of Pretty in Pink and American Werewolf in London - This would not be understood or recognised by a younger audience
- The use of duller coloured shots which wouldn't appeal to a younger audience who would prefer brighter more glamourous shots
- The longer panning shots are more appealing to an older audience who appreciate the scenery shots of nature and take in the interesting mise-en-scene. A younger audience would appreciate shorter takes edited rapidly together as this is more interesting and exiting.
- Our use of older out dated songs such as Try a little tenderness (recorded by Otis Redding in 1951) a younger audience would not have recognised this and therefore less likely to appeal to them
- We have not included any rude humour, sexual content and swearing all which would appeal to a youthful audience as the safe and non indecent approach is more likely to appeal to a pre-teen audience or an elderly audience.
I think that we should have focused more heavily on our primary audience as at times our film appeals to our secondary audience much more than our primary audience which should be our focus. This means over all that the appeal of our film to our primary audience will decrease. A good example of this is The World's End as they used out dated music their youthful primary audience did not recognise it and this therefore reduced the appeal of the film and amongst other factors led to it's failing.
