Our audience - updated
Primary Audience
15-21: I think our primary audience would be 15-21 because our characters
reflect this age range. We are also composing a soundtrack to reflect this
target audience. As outlined below our BBFC rating will reflect this.
Male and Female: We have taken a hybrid approach by having Social Realist and a Rom-Com genre. The social realist and comedy will help with the male audience and the romance, stereotypically will help with the female audience.
Heterosexual and Homosexual: At the start of the film we have a heterosexual and homosexual love triangle, our film is not simply hetero-normative.
UK-wide: Although our film is set in Yorkshire we intend to promote it to a UK
audience. This may be difficult for example Mickybo and Me, set in Northern
Ireland, was only screened for 1 weekend in Northern Ireland compared to
Son Of Rambow, that got screened in the UK and USA in over 300 screens.
Secondary Audience
12-14: Younger viewers who aspire to be seen as older - digitisation means that it
has become easy to get round the BBFC ratings as they can stream download or
copy DVD's of files from online and watch them at home. I know this for example
I watched Wolf on Wall Street from my PC at home when aged 15!
25-34+: There is an established older audience for social realist film. Plus as
highlighted in the section below, we have incorporated multiple intertextualities,
not least from older films. There will also be older characters such as the parents
later in the film which older people can relate to.
Intertextuality
Pretty in Pink: We may do a take on a scene from Pretty in Pink where the 'Ducky'
character dances around a record shop, but in our case he will be dancing around
a shop to the same music 'Try a little Tenderness' but it would be an acoustic version.
This would appeal to the younger audiences as he is being very childish and funny
but would also appeal to the older audience as the song is more relatable to them
as it was originally produced 1933.This film had a BBFC rating of 15.
Submarine: Our idea at the start will involve a lot of long shots of scenery just like
at the start of Submarine. We liked this idea as we thought it would cleary establish
to the audience the, time, date and location. We also took the idea of having a young
teen as the main protagonist. This will encourage a younger audience as they have
a character to relate with but as this character is very mature signified by the
mise-en-scene of the room it will also encourage a older aged audience. This
is a mix of our primary and secondary audience as we aim to be a
BBFC Rating
12: Having the BBFC rating as a 12 would narrow the audience and also due to
bad language it wouldn't be appropriate.
15: This is our primary audience but we would want this as our BBFC rating at it
would attract a larger audience.
18: Having it as an 18 would not be appropriate as there is no server bloody
violence or sex involved.
Summary
Overall I think the best BBFC rating to have for our film would be 15 as we would
get our Primary audience but also a younger and older audience as young people
(because of digitation) would watch the film to make themselves seen older. This
would be hard to get though as Indie companies have a less chance of getting a
15 than one of the Big 6 as they are smaller and don't have as much money.
